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To contact Genta Investor Relations, please send your inquiries via email to info@genta.com

Genta Appoints Senior Pharmaceutical Industry Executive, William P. Keane, As Chief Financial Officer

October 28, 2002
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Seasoned Leader with Experience at Bristol-Myers Squibb, Warner-Lambert, and Novartis to Lead

Financial Operations and Strategic Planning

BERKELEY HEIGHTS, NJ October 28, 2002 - Genta Incorporated (Nasdaq: GNTA)

announces the appointment of William P. Keane as Vice-President and Chief Financial Officer

(CFO). Mr. Keane brings more than twenty- five years of experience in finance and management

within the pharmaceutical industry to Genta. Mr. Keane will lead the company's Finance,

Strategic Planning, and Information Technology (IT) groups at Genta, where he will report to the

Chief Executive Officer.

Mr. Keane most recently served as Vice President of Sourcing, Strategy, and Operations

Effectiveness at Bristol Myers Squibb, Inc. In this position, he oversaw the Technical

Operations unit that included Manufacturing, Quality, Facilities, and Engineering. Mr. Keane

was also responsible for the integration of the Manufacturing and Quality divisions of DuPont

Pharmaceuticals following its acquisition by Bristol-Myers Squibb. From 2000 to 2001, he

served as CFO of Covance Biotechnology Services Inc., where he worked towards the

divestiture of that company from Covance Inc. From 1997 to 2000, Mr. Keane served as Vice-

President of Finance within the Global Manufacturing group at Warner-Lambert/Pfizer, where he

led the Finance and Systems groups that supported the Global Manufacturing and Quality

functions of the Pharmaceuticals Sector. From 1985 to 1997, he held positions of increasing

responsibility in Finance and Operations at Ciba-Geigy/Novartis. His positions included leading

the Finance, IT, Business Development, and Administration functions of the U.K.

pharmaceuticals business of Novartis AG. Mr. Keane also participated in the merger of Ciba-

Geigy with Sandoz to form Novartis.

Mr. Keane commented: "I'm very pleased to be joining the extraordinarily experienced group of

senior managers at Genta, each of whom has established strong track records of success in the

pharmaceutical industry."

"We are delighted to welcome Bill Keane onto our team, an individual who combines strong

financial strength with extensive operational experience in the pharmaceutical sector,"

commented Dr. Raymond P. Warrell, Genta's Chairman and Chief Executive Officer. "Bill's

background in strategic planning, IT implementation, and financial management will be a

tremendous asset to the Company as we begin commercialization of our product portfolio."


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